Red Tray's affiliation with Hayes Consulting gives you direct access to practice management advice from the industry's leading business advisors. Chosen for their 'real-world' experience, our experts have helped hundreds of practices of all sizes with the specific challenges they face.

Become even more profitable with Red Tray Optical.

When you combine bottom-line savings with proven advice on how to better manage your practice and your money, the benefits are enormous. Red Tray Optical membership could be the beginning of a new level of profitability for your practice.

Here is just a preview of some of the exclusive content you can expect from your FREE subscription...

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Tip Of The Week

Remember that one piece of advice you received from a friend, colleague or professor that really made a difference in your life or your business? That's the kind of information you'll receive each week in our short, quick-to-read Tip Of The Week.
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Practice Profitability

Think your practice could be more profitable? Jerry Hayes and other leading business advisors including Neil Gailmard, Dave Ziegler, Marilee Blackwell, Donna Suter and Ken Hicks will tell you how you could be bringing more profit to the bottom line.
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Dispensary Profitability

A lot of dispensary profits are lost by simply failing to pay attention to basic business rules. The experts at Red Tray Optical will tell you how a few easily implemented changes can make your dispensary a lot more profitable.
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Associates/Partners

The way you interact with your associates and/or partners can have a dramatic effect on both the interpersonal dynamics and the finances of your practice. Our experts' advice on how to effectively handle partnership and associate issues can save you a lot of time and money, and help ensure successful, long-term relationships.
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Staff Management

How's the 'happiness' quotient around your practice? It may not be your favorite task, but your staff relationships and how you handle the management end of your job can make a huge difference in the atmosphere and success of your practice. Our experts will advise you on proven methods for dealing with the complexities of staff management Ñ including hiring, training, compensation and terminating.
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Buying/Selling A Practice

The legal, tax and transitional issues involved in buying or selling a practice are both critical and complex. Whether youÕre the buyer or the seller, the experts at Red Tray will offer advice for avoiding pitfalls that can ruin a transaction.
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Instrumentation/Equipment

As an eyecare professional you have a huge investment in instruments and equipment, and buying or leasing the right equipment at the right price can dramatically affect your bottom line. Information available to Red Tray Optical members will help you make those important decisions with confidence.
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Tax Planning/Preparation

The tax professionals affiliated with Red Tray Optical have over 30 years of experience assisting practices in 30 states with their tax planning and preparation. They know tax laws, they know the industry and their advice can be invaluable to you.
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